This website design is full of crazy interactive elements, from the mouse overs on the main navigation to the icons under the slideshow display. It’s pretty immersive on that home page for sure. The colors are also really intriguing. I really dig the cloud like treatment behind the logo too.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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