Pretty clever use of loading animation effects as you scroll down this site for the first time. It helps take what is a pretty hard edged and clean design and give it some life. This kind of interactive feel is what gives stuff depth sometimes – you can take it too far – but this site uses just the right amount.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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