Very cool ‘experience’ with this website. I like how it’s engaging as you scroll down the site and it’s 100% appropriate for the subject matter too. Well done visual journey.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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