Sometimes you just need a design that simply states who you are, and is devoid of bells and whistles that may complicate your message. Erskine Design out of Dallas, TX, has done that – clear layout, decent font combinations (serif, sans, and script) – a little illustration – a little portfolio – and voila – good website. I also like how they address accessibility (see footer) – which probably leads to the design decisions above.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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