An unexpected responsive design here. It’s one of a few sites i’ve seen recently that takes a lot of the same RWD patterns and adds a layer of decoration on top of it (with the ship captain/fisherman theme) and pulls it off really well. I love the hook that takes you back to the top of the page too.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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