Great clean site from emota out of San Diego (made by Bumbli also out of San Diego). They do video – and it’s pretty powerful stuff. Good use of actual client work for the video background to draw you into the site, and good use of it in the case studies too.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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