Electric Pulp

http://electricpulp.com/

I’m always a fan of Electric Pulp’s work, their company website designs have always delivered as well. Often being copied outright – which you know what they say about imitation and flattery…

This site design follows a trend of simplifying the overall design. At first it looks like it’s a big single page site but they’ve incorporated a good bit of content about their team and their work – all really good stuff.

I was also super pumped to see that they’re using fonts from the new(ish) Hoefler & Frere-Jones font service on here. Very cool.

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Microinteractions

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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.