This site is deceptively simple. I love the fixed nav here and the surprise elements when you roll over them, subtle but a nice little touch – like the email signup. I LOVE that the designer of this site resisted the urge to make it a single page scrolling site in this instance. Great simple site here, love it.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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