This site is deceptively simple. I love the fixed nav here and the surprise elements when you roll over them, subtle but a nice little touch – like the email signup. I LOVE that the designer of this site resisted the urge to make it a single page scrolling site in this instance. Great simple site here, love it.
This site is deceptively simple. I love the fixed nav here and the surprise elements when you roll over them, subtle but a nice little touch – like the email signup. I LOVE that the designer of this site resisted the urge to make it a single page scrolling site in this instance. Great simple site here, love it.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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