I think what I like most about this design is that it’s “flat” – just kidding. Was that funny?
Seriously, what I like most is the vertical rhythm of the site as you scroll down. The way the pieces of the layout are positioned feel very nice and weighted just right. Especially the fixed header which just had the call to action and login links, it kind of bounces down in almost the same cadence as the rest of the page visually has. Kinda badass.
I think what I like most about this design is that it’s “flat” – just kidding. Was that funny?
Seriously, what I like most is the vertical rhythm of the site as you scroll down. The way the pieces of the layout are positioned feel very nice and weighted just right. Especially the fixed header which just had the call to action and login links, it kind of bounces down in almost the same cadence as the rest of the page visually has. Kinda badass.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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