I really dig the hierarchy designed into this home page. The large image/slideshow is nice with nice details and you get t focus on that, with simple messages and then as you scroll down the info gets more densely populated and then eventually just some basic about and contact info. Basically each page of the site has been treated with this attention to visual and information hierarchy, which is a huge detail and one we can all take lessons from.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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