We like seeing sites that mix it up a little, but still keep a sense of simplicity. This one does that – horizontal transitions on top of a cool background image (get it… top… cool…?). Like the flipper that holds the page headline at the top. Also – looks like they get some cool clients – anyone who works on Shark Week, and apparently designs a game for it too… awesome.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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