We like seeing sites that mix it up a little, but still keep a sense of simplicity. This one does that – horizontal transitions on top of a cool background image (get it… top… cool…?). Like the flipper that holds the page headline at the top. Also – looks like they get some cool clients – anyone who works on Shark Week, and apparently designs a game for it too… awesome.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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