We like seeing sites that mix it up a little, but still keep a sense of simplicity. This one does that – horizontal transitions on top of a cool background image (get it… top… cool…?). Like the flipper that holds the page headline at the top. Also – looks like they get some cool clients – anyone who works on Shark Week, and apparently designs a game for it too… awesome.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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