We like seeing sites that mix it up a little, but still keep a sense of simplicity. This one does that – horizontal transitions on top of a cool background image (get it… top… cool…?). Like the flipper that holds the page headline at the top. Also – looks like they get some cool clients – anyone who works on Shark Week, and apparently designs a game for it too… awesome.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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