My first thought when I went to this site was “wow, damn nice photography” then I was like, “what’s up with that hamburger menu design…” As I considered the design though, I realized that those main 3 links/buttons are really all the company wants you to check out. The hamburger menu is secondary, that’s the shiz.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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