Simplicity and achieving marketing goals can indeed go hand in hand despite what your client will try to tell you (that’s a joke…) The Design Week Portland is simple and beautiful and get’s the job done while at the same time communicating something that is quite expansive. Not an easy task.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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