What a fun website. I love the illustrations and the atmosphere they work to set. Beautifully done simple storytelling with just visuals that get you hooked.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
This might be the most entertaining homepage I have ever seen to date. I am completely blown away. Stunning.