Cool and simple site on the surface, but we know from experience that getting simple down can be hard. We’re seeing more of the canvas / css / svg animations that respond to your input, and this is a nice, light use of it just to get your attention, but not detract from the main purpose of the site. Like the fact that they don’t use just a standard Google map, and they use Mapbox on their location page – more in-line with the look and feel of the site.
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
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