Cool and simple site on the surface, but we know from experience that getting simple down can be hard. We’re seeing more of the canvas / css / svg animations that respond to your input, and this is a nice, light use of it just to get your attention, but not detract from the main purpose of the site. Like the fact that they don’t use just a standard Google map, and they use Mapbox on their location page – more in-line with the look and feel of the site.
Sign-Up: Enhancing Conversions through good UX
Optimize your website’s sign-up process by focusing on clarity, ease, and user mindset. Clearly explain the purpose, benefits, and steps, and use social proof to build trust and drive conversions.
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