Cool and simple site on the surface, but we know from experience that getting simple down can be hard. We’re seeing more of the canvas / css / svg animations that respond to your input, and this is a nice, light use of it just to get your attention, but not detract from the main purpose of the site. Like the fact that they don’t use just a standard Google map, and they use Mapbox on their location page – more in-line with the look and feel of the site.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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