I really like this site. Aesthetically it’s everything it should be – considering it’s an art school site. The layout and typography reminds me of a gallery brochure or poster series. The whole site seems to be organized in an intuitive way despite looking anything but traditional. One small thing that’s a bit confusing is that in some instances, headings are the same color and similar size/style as hyperlinks and CTAs. It’s not the case for the majority, though so I don’t think it’s that big of a deal. Overall it’s nice to see an offline feel represented in this site while still maintaining a modern look.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





0 Comments