This will seem contradictory, but you be the judge of me: I think this site looks great, I like the crazy graphic, the 3D like levels worked in and the typography. I do think the main header graphic is out of control and it’s odd how as you use the navigation the designers of the site even make you skip it by anchoring the links below it. Good looking site, yet it’s a conundrum at the same time.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





this looks like an explosion at the cliche factory