Another great site by the fine team at Modal,Inc. The Comfort Brothers site is basically a blog, but it’s used strategically and with the purpose of opening up this company’s brand. I love the details in this design too. One thing that I really like is the “chew on this” and “more to chew on” it’s clever and it’s a nice copy detail.
Another great site by the fine team at Modal,Inc. The Comfort Brothers site is basically a blog, but it’s used strategically and with the purpose of opening up this company’s brand. I love the details in this design too. One thing that I really like is the “chew on this” and “more to chew on” it’s clever and it’s a nice copy detail.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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