Another great site by the fine team at Modal,Inc. The Comfort Brothers site is basically a blog, but it’s used strategically and with the purpose of opening up this company’s brand. I love the details in this design too. One thing that I really like is the “chew on this” and “more to chew on” it’s clever and it’s a nice copy detail.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





0 Comments