This site design hits all the “now” standard things design and interaction wise. But sometimes you get it just right, I love the smooth feeling vibe to this site and the imagery is quite nice. The way the case study images load as you scroll for the first time down the page probably is a good experience point for your average customer checking them out. Good stuff.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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