I like the strong diagonals used across the home page. I also really like all the interaction detail put into the main navigation. The mouse over for the contact (phone #) is really great. This site has really great feel and rhythm visually across almost all the pages, it just presents a very nice tone to me.
I like the strong diagonals used across the home page. I also really like all the interaction detail put into the main navigation. The mouse over for the contact (phone #) is really great. This site has really great feel and rhythm visually across almost all the pages, it just presents a very nice tone to me.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments