I like the strong diagonals used across the home page. I also really like all the interaction detail put into the main navigation. The mouse over for the contact (phone #) is really great. This site has really great feel and rhythm visually across almost all the pages, it just presents a very nice tone to me.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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