Whew. I loved making my way all the way to the bottom of this home page. The way the copy plays with the headlines and sections is brilliant. I love it. I also really dig the overall design. Colors, layout, etc… for each section, it changes up enough to show that attention was giving everywhere. Solid work here.


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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.