Really cool blocky feel to this design. I love all the squared off elements and the rich red/black coloring of the site.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Who needs round corners and gradients? Not this site, which is why I like it. The greys look great and help the red stand out without being overwhelming. The red itself is slightly muted, so it doesn’t hurt your eyes.
The slider in the masthead of the homepage seems to beak in Opera (my weapon of choice), though. The occasional red-on-red paragraphs are hard to read as well. Otherwise the design is inspiring for me.