This is just a totally different looking site design than i’m used to seeing. I like the big bold graphics and text and the way the homepage simply shoves me along to the site’s interior content.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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