I really love this narrative as you scroll home page for Chartbeat. It just sings to me. You can essentially get acclimated to what the product does for you as you make your way through the page. It’s also superbly executed. It’s exciting visually. This is a great product website.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
agreed. all to great effect.