I really love this narrative as you scroll home page for Chartbeat. It just sings to me. You can essentially get acclimated to what the product does for you as you make your way through the page. It’s also superbly executed. It’s exciting visually. This is a great product website.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




agreed. all to great effect.