Cool new product and website for Cast (by Genii). While I’m not sure who Genii is, I get Cast right away – and the animated video background helps (except for that one dancing dude on the right – reminds me of the Katy Perry Left Shark… but I digress). Good use of parallax at the top and bottom of the one-pager, and great flat illustrations all the way around. Concept looks pretty interesting too!
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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