Pretty good design for so much content and imagery. I like the stark black and white base used in this design and they overall approach to the typography is nice as well. I’m not wild about the design of the drop-down navigation elements but that’s about it, the rest of the site pretty darn well done.
Pretty good design for so much content and imagery. I like the stark black and white base used in this design and they overall approach to the typography is nice as well. I’m not wild about the design of the drop-down navigation elements but that’s about it, the rest of the site pretty darn well done.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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