Pretty cool visual details built into this site. Like the sped up video in the hero area and all the loading animations as you scroll down. Really great visuals to boot. Winning combo design wise.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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