What a great vibe this website has. I love the lines and stark yet very soft graphic feel to it. It’s amazing how this shows off hard edges and soft colors at the same time. Truly creating a harmony of the two. It’s also a superbly designed adaptive experience. Each main screen size they’ve targeted looks painstakingly adapted.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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