The whole purpose of this site/page is to help you decide to become a student at this school. It’s a great linear narrative and it uses some cool techniques to engage you and some super great photography to show you around. I dig the fixed navigation design, it completely informs you on the narrative journey just at a glance and is different enough in it’s look and feel to keep it cleanly visible and available at all times so you can jump around.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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