Aside from being hilarious this site is pretty cleverly designed. I like the animations that trigger as you scroll down, they make you stop and read which is the goal. Also, don’t forget to breath people.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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