That is some crazy stuff coming from Boss Gloves – making the site exciting for products that aren’t (their words below – not mine). Like the interaction on the slider – and like the points they make below – pretty spot on.

From the Designer:
After taking boss gloves through our Branding Program, we focused on the design. Workwear isn’t always the most exciting, so we kept things big, bright, straightforward and unlike anything else in the category. Short, action-oriented headlines are a little “bossy,” but they’re balanced by friendly, vivid colors and bold images. Oversized product photography wordlessly emphasizes the quality of the products, showing off every stitch.

Submitted by: Ken Earley
Twitter: @atomicdust
Role: Designer & Developer
Country: USA