This has to be the coolest plumbing company website on the planet. The single page long form scroller with the pipes and cool illustrations if so much fun to look over. It probably confuses the heck out of your average plumbing service consumer since they’d never expect this type of experience when looking up a plumber, but who cares, this site is fun!
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
Discover the delicate balance between complexity and simplicity in web design. Learn how designers shape user experiences by harnessing complexity to create user-friendly websites.
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