Really cool interactive illustration for you to play with. It’s super rewarding to watch the building sections drop down onto the map thing. (Maybe i’m just easy to entertain…) It’s stuff like this that can keep people on the page longer which is a good goal to work to achieve design wise. Go and spend some time on the site exploring the sub sections, there are tons of custom page features to take in.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
I love the design. Great site. Thanks for sharing and inspiring.