Really cool interactive illustration for you to play with. It’s super rewarding to watch the building sections drop down onto the map thing. (Maybe i’m just easy to entertain…) It’s stuff like this that can keep people on the page longer which is a good goal to work to achieve design wise. Go and spend some time on the site exploring the sub sections, there are tons of custom page features to take in.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
I love the design. Great site. Thanks for sharing and inspiring.