For once I almost like a loading screen, it doesn’t take too long on this site which is good but it’s entertaining too. I think the monochromatic color scheme pulled out of the main photos and just the single blue. I also dig how the slider is done with the colored/numbered block under each image.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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