This is a compelling single page “long scrolling” site design. I think the dark black background is kind of played out for a wine site, but I love the big bold typography and the way things feel offset yet still balanced. The very bottom of the page, the region, section is really well done too, simple but well done.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
The design is technically quite clever, for example the navigation which is fixed but doesn’t start moving until it meets the top of the screen. It is a little annoying when the navigation passes over an element of the page, for example the wine bottle half way down. This is particularly problematic on smaller screens.