Pretty standard feeling layout but they’ve used some smooth scrolling motion in the main nav bar and other elements to make the site have a nice memorable component. I like it.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




Thanks Gene, appreciate your comments- Memorable is definitely one of the things we are aiming for! @birdbrainlogic