This is a great page (and site) from BEOPLAY – beautiful products on a beautiful site. The video and audio, and the way it interacts with scrolling is pretty special.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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