Really good use of the video background to tell the story of what types of customers Believe.in are looking for, since it looks like the have about four target audiences. That seems to be a better use of the video background than just, here are our offices or product – it’s here’s who we impact. The videos also seem to work only in desktop view (mobile goes to static images) – which still has good impact, but makes the mobile experience and performance quick (which is something we designed our next conference, BDConf around – yes, shameless plug).
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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