Beautifully executed vertical parallax website design for beetle.com. They’ve kind of become known for having a mind blowing web experience and again with this site they deliver. The vertical scrolling works so well here because there’s a narrative to be delivered. From the fun of driving a beetle to the history of the car design it just flows together to create a story.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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