Become a Kingsman Knight

http://www.kingsmanmovie.com/becomeakingsman/

Man – Unit9 has done it again. This time with an interactive game / gamified trailer for the Kingsman Secret Service movie from Fox that comes out this weekend. It uses a combination of website / Google Street View / YouTube – and then a syncs with your phone to further involve you in spy game (and the mysticism of internet ).

So come on, it’s almost lunch time where ever you are – it’s Wednesday (or so), and you can afford a little time to hang out, play a game, and see how cool your next project should be. (Granted, I’m assuming that the budget for a website / game like this is probably more than you might charge your restaurant client down the street – but seeing the future of websites now is probably worth the money.)

Here’s a good story about the collaboration between Fox and Google from the La Times.

kingsmen-example

 

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Microinteractions

Microinteractions

Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.