The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
BASEBORN
An independent Branding & Digital Design studio based in Copenhagen. We combine Identity, Digital Design, Motion Design and Website Development – Specializing in Webflow.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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