The Relentless Utility of McMaster-Carr’s Website
McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.
BASEBORN
An independent Branding & Digital Design studio based in Copenhagen. We combine Identity, Digital Design, Motion Design and Website Development – Specializing in Webflow.
News & Articles
Beyond the Basics: Unlocking the Real Power of CSS Pseudo-Classes
Unlock the full potential of CSS pseudo-classes. Go beyond :hover and explore powerful, modern techniques that reduce code bloat, enhance accessibility, and replace JavaScript with smarter, scalable styling.
How CX (Customer Experience) Can Combat Customer Churn
A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.
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